This ebook was launched as a lead generation campaign across email, paid, social, and blog. For this project, I co-wrote the content with my partners at HubSpot and Rebrandly, designed the ebook, and created the campaign conversion path. The content included a variety of checklist items, including Identify Your Audience, Optimize Links, Create Effective Calls-to-Action, and more.
Check out the landing page here and read the ebook here.
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