Taking risks is a part of daily life — driving a car, going on a trip abroad, opting for the gas-station sushi on that one road trip years ago (no judgment, we’ve all been there). An entrepreneur's life, however, is not for the faint of heart. Building a business from the ground up takes guts.

As a freelance writer for The Hustle and HubSpot, I was responsible for researching, sourcing unique quotes, writing, and editing this article.

This comprehensive guide will teach you everything you need to know about risk in entrepreneurship.

Will I have enough money saved up when it comes time to retire? How much monthly income can I expect? How does adjusting my contribution rate today change my financial future? Use this calculator to estimate how much income you may have in retirement and learn what you can do today to put yourself on track for your long-term retirement goals.

As the project lead for this tool, I was responsible for scoping out the functionality, partnering with our internal data and web development teams to build the experience, and working with legal to write compliance-approved copy.

Explore the Retirement Savings Calculator on Human Interest's learning center.

The Shake Up explores the decisions that dared to be different and the leaders who are shaking up their industries. A show about leaders, change makers, and business model busters.

As the lead analyst, I worked with the Podcast Team and larger Media Organization to develop the podcast concept and prepare our producer and hosts with research and insights for every episode.

Listen to the latest episode of The Shake Up on the HubSpot Podcast Network.

In this project, I partnered with the Global Acquisition team to create the Website Grader campaign. As part of this project, I was involved in the overarching strategy and responsible for the development of the HubSpot Academy course that supported the tool.

Check out the Website Grader tool and the Website Optimization Course.

Today, digital advertising can be targeted, relevant, and helpful in ways it couldn't be before. In this course, you'll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic and paid efforts can work together, and hear a digital advertising success story from a HubSpot customer.

Check out the full course at HubSpot Academy.

This course is designed to educate marketers and business leaders on how to create an effective paid media strategy that maximizes return on investment. In this course, we'll go through how paid media fits into your inbound strategy, how to allocate budget, and how to plan, buy, and optimize your paid media efforts. Plus, throughout this course, you'll get advice from the experts at a variety of agencies to learn how they help their clients see long-term success.

I created this course in partnership with 5 leading paid media agencies. Check out the free Paid Media Course at HubSpot Academy.

The days of making an educated guess on how much to bid on your keywords and manually adjusting are behind us. With the help of machine learning, advertisers can take advantage of the wealth of knowledge that exists within the Google universe and use it to drive a stronger return on your paid ads investment.

But let’s be honest – there are a lot of different automated bidding types to choose from. And choosing the wrong one can seriously hurt your advertising performance. Let’s explore what automated bidding is and how to use it to maximize your paid ads on Google.

To read the full article, check out the ZATO PPC Marketing blog.

It’s one of the biggest questions every business has when building a paid media strategy: how much budget do I need?

Unfortunately, there’s no one-size-fits-all answer to this question. Every company has a different business model, financial situation, historical performance, and level of stability within their market. That’s why, when determining your paid media budget, there are so many things to take into consideration.

To read the full article, visit Wpromote's paid media blog.

It can be easy to want to sit back and relax after launching your paid media campaigns. You’ve put in all the hard work of designing creative and writing copy, setting bids and nailing your targeting – it can feel like a break is well overdue.

This is one of the most expensive mistakes you can make in paid advertising.

To get the maximum return on investment for your paid media, you cannot take a set-it-and-forget-it approach. From day one, you’ll want to be optimizing your campaigns to ensure that they are working effectively.

But that leads me to the question: What exactly should I be optimizing? Well, there are three key areas to look at: bids, audiences, and creative. And I recommend that you optimize them in that order. Let’s dig into each of the three ways to optimize your paid media campaigns.

The insights included in this article are taken from HubSpot Academy’s free course on Paid Media Strategy, created in partnership with Brainlabs.

To read to full article, visit the Brainlabs digital marketing blog.

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world.

However, few marketers can say they've created a piece of content so effective that it completely changed the course of their business. Well, Larry Kim, founder of WordStream and CEO of MobileMonkey, is one of those marketers.

In partnership with HubSpot, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website.

Read the full article on the HubSpot Marketing blog.

You can determine your content strategy's return on investment by setting goals and measuring content performance. In this lesson, you’ll learn how to identify and set goals for your content, which metrics to track for your organic and paid efforts, how to attribute conversions, and how to communicate your content’s performance. Plus, see measuring and analyzing content in action with an example from Larry Kim, founder of WordStream and CEO of MobileMonkey.

This lesson is also featured in the Content Strategy Course and Content Marketing Certification Course at HubSpot Academy.

Check out the lesson here.

Content promotion is an essential part of any content strategy. In this 1-hour video lesson with HubSpot Academy, you’ll learn how to build a promotional plan, promote your content on organic and paid channels, and keep up with trends to continually improve your content promotion strategy. I also interviewed Larry Kim, the founder of WordStream and CEO of MobileMonkey, who pulls everything together with an example of effective content promotion.

This lesson is also featured in the Content Strategy Course and Content Marketing Certification Course at HubSpot Academy.

Check out the lesson here.

When it comes to creating an effective sales process, everyone does things a little differently. Great salespeople are a unique combination of tips and tricks that they have picked up from others and have developed on their own throughout their career. That’s why I turned to the experts to share 30 tips from six of HubSpot’s sales professionals. Inside this ebook, you’ll learn from HubSpot Sales professionals how to run an effective demo, share knowledge with your team, and more.

Check out the conversion path here and read the ebook here.

Keeping track of the contacts in your database and managing your sales cycle can be a complicated task. Without the right tools, running your business can feel like a gymnastics act across multiple spreadsheets and other systems. That's why I put together this comprehensive guide to help you optimize marketing, sales, and service teams with a HubSpot CRM. Inside this ebook, you'll learn how a CRM will benefit businesses of all shapes and sizes.

Check out the conversion path here and read the ebook here.

Business growth should not be viewed as a limited goal. Scaling your business is an ongoing process. Year on year, you have the opportunity to improve your strategy execution and set the foundation for sustainable growth.

That's why I, with HubSpot, created this ebook to help growing companies scale their sales organization. Inside this comprehensive guide, you’ll have all the resources you need to grow your business. From identifying effective team structures and recruiting the best talent, to moving into new markets and using the top tools to help you scale. Learn from industry experts on how to use the lessons found in this ebook to implement effective tactics to make 2019 your most impactful year yet.

Check out the conversion path here and read the ebook here.