To better understand how Robinhood attracts millennial stock investors, I examined their digital business model. In my research, I discovered that Robinhood has many strengths in the market that make it stand out from the competition, such as being a mobile-first company and having a customer-centric mindset. These unique selling points, among others, make Robinhood the best choice for many first-time investors, like myself!
Check out the full business model case study here.
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