You can determine your content strategy's return on investment by setting goals and measuring content performance. In this lesson, you’ll learn how to identify and set goals for your content, which metrics to track for your organic and paid efforts, how to attribute conversions, and how to communicate your content’s performance. Plus, see measuring and analyzing content in action with an example from Larry Kim, founder of WordStream and CEO of MobileMonkey.
This lesson is also featured in the Content Strategy Course and Content Marketing Certification Course at HubSpot Academy.
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