Content promotion is an essential part of any content strategy. In this 1-hour video lesson with HubSpot Academy, you’ll learn how to build a promotional plan, promote your content on organic and paid channels, and keep up with trends to continually improve your content promotion strategy. I also interviewed Larry Kim, the founder of WordStream and CEO of MobileMonkey, who pulls everything together with an example of effective content promotion.
This lesson is also featured in the Content Strategy Course and Content Marketing Certification Course at HubSpot Academy.