This course is designed to educate marketers and business leaders on how to create an effective paid media strategy that maximizes return on investment. In this course, we'll go through how paid media fits into your inbound strategy, how to allocate budget, and how to plan, buy, and optimize your paid media efforts. Plus, throughout this course, you'll get advice from the experts at a variety of agencies to learn how they help their clients see long-term success.
I created this course in partnership with 5 leading paid media agencies. Check out the free Paid Media Course at HubSpot Academy.
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