The way European consumers are using social media is changing. That's why I created this lead generation campaign, which was launched across email, paid, social, and blog, for HubSpot. For this project, I analyzed original research, wrote the content, designed the ebook, created the campaign conversion path, and managed promotion. The content included a variety of insights, such as which social media networks consumers are actually using, how consumers trust content on social media, and more.
Check out the landing page here and read the report here.
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