Everyone loves to shop local – but sometimes being found online can seem so much harder than it has to be! Check out these 4 simple platforms you can use to improve your local business digital marketing and get online with ease.
1. Google My Business
Google runs of the world of online search. Getting your business found via search results may seem daunting, but it doesn’t have to be! Google My Business is a free service designed to give business owners the tools needed to gain visibility on Google Maps and Google Search. Your listing is completely free, and it only takes minutes to do. Just sign up and fill out your business’s information. Google will do the rest!
2. Facebook
Setting up a Facebook Business account is another free and easy way to transition your local business onto the digital space. Keep it up to date with appropriate images, hours of operation, and other details about your business. While maintaining an active social media presence isn’t crucial for every type of business, having an updated account with key information is a must. Not only will people be able to find you via Facebook, but this is another Google search result that will drive more traffic into your business.
3. Yelp & 4. Trip Advisor
Everyone loves to check out reviews before trying something new. Why not embrace these reviews and interact with your customers? Claim your business on Yelp and Trip Advisor and update your page with information relevant, including opening hours, location(s), and pictures of your business or products. This is yet another way to get your business on customers’ Google search results. Plus, it provides a platform for you to easily interact with your reviewers. The only thing that customers love to see more than good reviews are businesses interacting with their reviewers. Simply take a few minutes out of your day to send a thank-you response to your positive reviewers, or too follow up with disappointed customers. Just remember, always keep the conversation professional and positive!
Final Thoughts
The internet can seem overwhelming. But being online is so important to drive traffic into your local business. Use these 4 platforms to jump-start your local business digital marketing and get customers into your store. Need some help getting started? Contact me to inquire about my services!
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