It can be easy to want to sit back and relax after launching your paid media campaigns. You’ve put in all the hard work of designing creative and writing copy, setting bids and nailing your targeting – it can feel like a break is well overdue.
This is one of the most expensive mistakes you can make in paid advertising.
To get the maximum return on investment for your paid media, you cannot take a set-it-and-forget-it approach. From day one, you’ll want to be optimizing your campaigns to ensure that they are working effectively.
But that leads me to the question: What exactly should I be optimizing? Well, there are three key areas to look at: bids, audiences, and creative. And I recommend that you optimize them in that order. Let’s dig into each of the three ways to optimize your paid media campaigns.
The insights included in this article are taken from HubSpot Academy’s free course on Paid Media Strategy, created in partnership with Brainlabs.
To read to full article, visit the Brainlabs digital marketing blog.
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