In the B2B world, maximizing email performance is one of the best ways to generate leads for your business. This lead generation campaign, which was launched across email, paid, social, and blog, walks you through the 10 steps to improve your email CTR. For this project, I co-wrote the content with my partners at HubSpot and Sleeknote, designed the ebook, created the campaign conversion path, and managed promotion. The content included a variety of tips, including Understanding Your Database, Writing a Great CTA, Formatting for Different Devices and Email Clients, and more.
Check out the landing page here and read the ebook here.
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